Legal
Cookie Policy
Cookies and local storage are small pieces of data a website keeps in your browser. This page lists exactly what we store, why, for how long, and how to change your choice. Effective from 22 September 2026. Last updated 22 September 2026.
1. Your choices
On your first visit a banner offers three buttons: Accept All, Reject Optional and Manage Preferences. Optional cookies and storage are not set until you choose. Rejecting optional cookies will not prevent you from using the core functions of the Site, including registration, login, deposits, withdrawals, casino games, bingo and the sportsbook.
This policy covers cookies and every similar technology that stores or reads information on your device, including browser local storage. It lists only the names actually set by this Site. Every entry is first-party: set by Fruity King on the domain fruityking.co. No third-party cookies, pixels, tags, scripts or fingerprinting tools are loaded.
2. Necessary cookies and storage
These make the Site work and can't be switched off. They do not need consent because they are strictly necessary to provide the service you ask for.
| Category | Technology / name | Provider | First/third party | Purpose | Duration | Consent |
|---|---|---|---|---|---|---|
| Necessary | Cookie fk_sid | Fruity King (ProgressPlay Limited) | First-party, fruityking.co | Maintains the logged-in session and protects forms against cross-site request forgery | Session: deleted when you close the browser | Not required |
| Necessary | Cookie fk_age | Fruity King (ProgressPlay Limited) | First-party, fruityking.co | Records your response to the age gate so it is not shown on every page. It does not replace the age and identity verification checks we carry out before you can deposit, gamble or access any free-to-play gambling games | 30 days | Not required |
| Necessary | Cookie fk_consent | Fruity King (ProgressPlay Limited) | First-party, fruityking.co | Saves your cookie preferences so the banner is not shown again and optional storage is only used with your consent | 6 months | Not required |
| Necessary storage | Local storage fk_slip | Fruity King (ProgressPlay Limited) | First-party, fruityking.co | Keeps the selections and stakes entered in the Bet Slip so they survive a page reload. It holds only selection identifiers, odds and stake amounts: no user ID, account data or tracking identifiers. It is never sent to third parties and is not used for profiling or advertising | Until you place the bet, clear the slip, or clear your browser storage | Not required |
fk_age only stores the value 1. It is not evidence of your age: we verify age and identity server-side, with documents and electronic checks, before you can deposit or gamble.
3. Optional cookies and storage
Optional technologies are used only with your consent, category by category. Today only one optional entry exists.
| Category | Technology / name | Provider | First/third party | Purpose | Duration | Consent |
|---|---|---|---|---|---|---|
| Preferences | Local storage fk_odds | Fruity King (ProgressPlay Limited) | First-party, fruityking.co | Saves your odds-display preference (fractional or decimal). Without consent the Site shows fractional odds on every page load | Until you withdraw the Preferences consent or clear your browser storage; it is deleted automatically when consent is withdrawn | Required |
| Statistics | None set | — | — | We do not currently run any analytics or measurement tool. The Statistics choice in Cookie Settings is recorded so that, if we introduce one, it can only run where you have said yes. We will list its name, provider, purpose and duration here before it goes live | — | Required |
| Marketing | None set | — | — | We do not currently use any advertising, attribution or affiliate-tracking technology, record any click identifiers (such as gclid or fbclid), or send events to any ad platform. The Marketing choice is recorded for the same reason as Statistics, and this table will be updated before any such technology is used | — | Required |
4. Changing or withdrawing consent
You can change or withdraw your cookie choices at any time by selecting Cookie Settings in the footer of every page, on desktop and mobile. It opens the preference centre, where each optional category can be switched on or off individually without accepting or rejecting everything again. Withdrawing consent will stop future use of optional cookies and similar technologies, and the Site deletes the optional storage it has already set (for example fk_odds) at the moment you withdraw. You may also delete cookies already stored on your device through your browser settings.
Withdrawing consent is as easy as giving it: one click in the footer, one switch, one Save.
5. Browser settings
You can delete or block cookies through your browser settings. Browser controls do not necessarily stop all similar technologies, such as local storage, pixels or device fingerprinting, so you should also withdraw consent for optional technologies through Cookie Settings in the Site footer. If you block the necessary cookies above, you won't be able to log in or keep your cookie choice.
6. Marketing technologies
Marketing technologies are used only where you have given consent and where we are permitted to market to you. We suppress marketing activity for customers identified as self-excluded and for customers subject to gambling-marketing restrictions, and we do not knowingly use marketing technologies to target people under 18. Because a visitor who is not logged in cannot be identified, those suppressions are applied once we know who you are: on your account, in our email marketing system, and in any advertising tool we may use in future.
We will never pass self-exclusion status, gambling-harm indicators, affordability information, betting history or individual game actions to an advertising platform.
7. Changes to this Cookie Policy
We may update this Cookie Policy when the technologies we use or legal requirements change. The latest version will always be published on this page, with the dates at the top. If changes are material, for example if a new optional technology is added, we will take appropriate steps to notify you, including asking for your consent again where the law requires it.
8. Contact
This policy is issued by ProgressPlay Limited, company number C 58305, registered office Soho St. Julian's, Office 2B, Punchbowl Centre, Elia Zammit Street, St. Julian's, STJ 3154, Malta, head office Kolonakiou 26, Office No.18, Agios Athanasios, Limassol, 4103, Cyprus. It should be read together with our Privacy Policy, which explains how the data collected through these technologies is used.
Questions: privacy@fruityking.co. If you are unhappy with how we use cookies or your data, please tell us first. You also have the right to complain to the Information Commissioner's Office at ico.org.uk/make-a-complaint.